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‘SEGA - ‘Dreamcast Mobile Assault Tour’

[DC] [USA] [PHOTO SET, PARTIAL] [1999]

• via Google+; reblogged through @posthumanwanderings
  

Sega of America today announced it is the presenting sponsor of “The Family Values Tour,” featuring Limp Bizkit, Filter, DMX, Method Man & Redman and the Crystal Method. In addition to the bands, the tour will showcase the highly-anticipated Sega Dreamcast, giving concert attendees hands-on experience with the most advanced video game console and software ever developed. (…)

In each tour location, consumers will play Sega’s new console and games in the “Sega Dreamcast Mobile Assault Tour” arena. They also can compete in the “Sega Dreamcast Championships,” which pit local contestants against each other playing “Sonic Adventure™,” featuring Sega’s famous blue mascot in the world’s fastest 3D character game. The championship grand prize is $15,000.

The “Sega Dreamcast Mobile Assault Tour” is a nationwide product trial campaign that will hit more than 200 high-traffic venues across the country, in addition to “The Family Values Tour” locations.

“‘The Family Values Tour’ hits the sweet spot in the mass market video game enthusiast universe,” said Peter Moore, senior vice president of marketing, Sega of America. “The tour is a key component in our crusade to ensure that Sega Dreamcast will be everywhere our target customer is.” (…)

The 22-week “Sega Dreamcast Mobile Assault Tour” starts August 23 and hits popular consumer events and locations in major U.S. cities, including the MTV Video Music Awards in New York. The tour vehicles “assault” all the senses, from their massive size, military design and high-performance sound systems, to the 16 Sega Dreamcast demonstration units available for the public to play. More than 50 million consumers will see, hear or play Sega Dreamcast on the national “Sega Dreamcast Mobile Assault Tour.”

Sega’s media partner on the “Sega Dreamcast Mobile Assault Tour” is IGN.com, the leading Internet destination for games and entertainment information. IGN.com will host the “Sega Dreamcast Championships” and publish the “Official Mobile Assault Tour Web Site” at www.ign.com/assaulttour, which will allow millions of consumers share in the excitement of the tour online from home.

The “Sega Dreamcast Mobile Assault Tour” vehicles were custom-designed to be able to invade almost any mass consumer location. Local market attacks begin with the arrival of the six-ton, 46-foot “assault” truck. When the truck’s back hatch is opened, two all-terrain vehicles drive out, each hosting four Sega Dreamcast game systems. Four game systems remain inside the assault truck for the gaming competition, while four additional free-standing units will be set up outside the carrier.

The “Sega Dreamcast Mobile Assault Tour” is just one component of a $100 million Sega Dreamcast marketing campaign targeting the hard-core gaming audience and the mass market gaming enthusiast simultaneously.

~Official Press Release, “Sega Presents Limp Bizkit, Crystal Method, Filter in ‘The Family Values Tour” (August 24, 1999); via SEGA Retro